2020 has been a tough year for sports organizations around the world, but according to Dana White this year broke just about every record for the UFC. During a recent interview with Aaron Bronsteter from TSN, White stated the UFC broke revenue, consumer products, and social media records despite the global pandemic.

For us personally, it’s the best year we’ve ever had. Crazy to say that, but we broke just about every record we have, except for live gate, obviously. It was a very challenging year for us, to pull all this stuff off. It was without a doubt the hardest year of my career. During the pandemic, we were up 30 percent on ESPN, then as soon as it starts to average out, we’re up 18, 20 percent this year,” he said. “Our social media growth was massive this year. We surpassed 10 million followers on YouTube, earning us a diamond play status. Second only to NBA among sports organizations worldwide. Our Instagram growth in the US went up 31.17%. We’re number two only to the NBA again. Second most video views on Instagram compared to all US sports, number two to the NBA. And the Joaquin Buckley thing was massive, broke all kinds of records. Consumer products was up 166% this year. The list goes on and on. We killed it this year.

Dana White on TSN

White Values The UFC At 9-10 Billion Dollars

White is confident that the UFC’s value has skyrocketed over the years. Truth be told the UFC has kept it consistent in 2020 and kept the show going. Traveling around the world and putting on fights isn’t an easy task, especially during a pandemic. White claims the UFC is worth “probably nine or ten billion” and he’s probably right. It will be interesting to see if 2021 even comes close to beating 2020.