Golf fans won big this past week as it was announced the Public Investment Fund, Saudi Arabia’s national piggy bank, will team up with the PGA Tour and DP World Tour (formerly European Tour).
The PIF isn’t new to the golf world. It was bank rolling the recently created LIV Golf league. If you haven’t heard, anyone who ditched the PGA Tour for LIV was criticized for taking the Saudi’s money.
Well, that’s all out the window now because everyone is taking the Saudi’s money. The PIF is like Oprah for the golf world. You get some money, and you get some money.
PGA Tour commissioner Jay Monahan announced the partnership with PIF governor Yasir Al-Rumayyan on Tuesday morning. The two had reportedly been in talks of a deal for the past several weeks.
This comes after Monahan spent the last year talking down about LIV and the PIF. He also used people who lost loved ones on 9/11 as a rallying cry for why the average golf fan should not support LIV.
Sportswashing has been a popular term when describing the PIF investment in LIV. And Monahan along with most members of the American media machine have used it to no end.
Well now Monahan is part of that cleaning service. And he’s been taking plenty of shit since then. Rightfully so I might add. Because he looks like a complete clown.
But did he win the fight against LIV? Or did he let their leader Greg Norman, backed by the PIF, get the best of him? The answer isn’t so simple.
On One Hand He Won
It’s hard to look at the situation the PGA Tour is now in and not see this as a win for the tour. Monahan’s job as commissioner is to maximize the money coming in for both he and the players. Growing profits and TV ratings are the most important numbers for him.
Well, he now has one of the largest investment funds in the world backing his tour.
The PIF has hundreds of billions of dollars in it. It’s beyond F you kind of money. And some estimate that it’ll soon reach a trillion within a few years.
Sounds like the type of group you want investing in your league, right? Absolutely.
Tournament purses were increased this year on the PGA Tour due to the amount of money the PIF was pumping into LIV.
Well now with the PIF turning on the nozzle for the PGA Tour, it’s only common sense to think those purses are only going to go up.
Wallets of both the tour and its players are about to get a lot bigger. And that’s a big win for Monahan and the PGA Tour.
But on the Other Hand He Lost
Even though Monahan did right by the tour he oversees. How he got here was kind of shady. So he also had to take an L.
For the last year anytime Monahan talked about LIV it was that they’re funded with blood money. That the people funding it are horrible human beings. And that they’re only doing this to sportswash away their horrible human rights record.
And yet he’s now partners with them.
Monahan has bad mouthed the players who left the PGA Tour for LIV. He’s been highly critical of the Saudi regime and leaders of the PIF. He even brought in families of 9/11 victims and used them as a shield in the fight against LIV.
When he was interviewed by Golf Channel this week, they asked him about the 9/11 families. And he struggled to answer about it.
Why wouldn’t he? What he did a year ago hiding behind them and now getting in bed with the PIF makes him look like a complete piece of shit.
He also made this deal without consulting any of the players. No player has come out and said he knew this was happening. And that includes Rory McIlroy who has been the spokesperson for the PGA Tour behind Monahan.
How Monahan made this deal without consulting the players is egregious. I understand he has to do what he thinks is right for the business. But the players are your business. Without guys like McIlroy, Jon Rahm, Scottie Scheffler sticking with the PGA Tour this past year, the tour would be dead.
Photo credit: © Alex Gould / USA TODAY NETWORK