The Detroit Lions have forged a partnership with Reyes Coca-Cola Bottling (RCCB), making Coca-Cola the Official Soft Drink of the organization. This collaboration brings a wide array of Coca-Cola products to Ford Field concession stands and Lions Loyal Marketplaces, starting April 22, 2023. This marks a return to serving Coca-Cola beverages to Lions fans since their days at the Pontiac Silverdome.
Kelly Kozole, Detroit Lions Senior Vice President of Revenue, expressed her excitement, saying:
We are proud to partner with Reyes Coca-Cola Bottling to introduce Coca-Cola to Ford Field for the very first time. Coca-Cola is an iconic brand, undoubtedly a fan-favorite, and it’s exciting to expand our beverage selections for guests at the stadium.
Fans to Enjoy Diverse Coca-Cola Beverages
A range of Coca-Cola beverages will be available to fans, including Coca-Cola®, Coca-Cola® Zero Sugar, Diet Coke®, Sprite®, Cherry Coke®, Dr Pepper®, smartwater® (at select locations). Additionally, DASANI® will be the Official Water of the Detroit Lions.
Reyes Coca-Cola Bottling’s Commitment to Local Communities
RCCB is a bottler and distributor of Coca-Cola brands, operating in 10 states, with multiple facilities in Michigan. Reyes Coca-Cola Bottling manufactures and delivers Coca-Cola products to various venues and establishments. They also actively support the communities in which it operates.
Matt Barribeau, RCCB Michigan Market Unit President, shared his enthusiasm, stating:
The Lions have an incredibly enthusiastic fan base, so we are thrilled we can be a part of their total fan experience. With solid roots in Detroit, it’s an honor for us to continue refreshing the local community alongside the entire Lions’ organization.
Visible Partnership with Coca-Cola and RCCB
As part of the alliance, Ford Field’s Gate A super column will showcase the Coca-Cola brand and RCCB partnership, along with other in-stadium signage, including naming rights to the Lions Loyal Marketplaces. Additionally, Reyes Coca-Cola Bottling will be the presenting partner of the new Detroit Lions player entrance to Ford Field, set to debut in the 2023 season.
For more from our Detroit Lions beat writer, Matt Broder, check him out on Twitter here: @mattbro21
Tweet: @WoodwoodSports or comment on your favorite social media platform!
Photo Credit: © Detroit Free Press