Huge news broke today for the BIG10. It appears the conference is expanding and adding USC and UCLA. What does this mean for the BIG10? A lot more money!
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Jon Wilner put out a tweet earlier today about the new members of The BIG10. This would be a massive addition to the conference. Adding these two marquee names to the conference can do nothing but great things. Not only on the field, but off the field as well.
Biggest Winner of USC and UCLA Joining
The biggest winner of all of this would be the BIG10 Network. Adding the #2 market in the nation will only increase viewership and potential advertising dollars.
USC and UCLA will also bring their storied programs to compete with the U of M’s and Ohio States of the conference. It used to be we could only see these matchups in the Rose Bowl. Since the CFP was added we no longer got the USC vs Michigan Rose Bowl Games that we grew up with.
The Biggest Loser of the USC and UCLA Joining
The biggest loser of this would be PAC12. Losing these two programs would almost be a death blow to them. Essentially moving College Football closer to a 4 Division set up. Which isn’t the worst thing to happen to CFP. Fighting the inevitable at this point is an exercise in futility.
But, if I’m the PAC12 right now, I am doing everything in my power to try to stop this move from happening in 2024.
What to Look Forward To
I really like this move for both parties. Night games at the Colosseum with OSU, UM and MSU will be a thing of beauty.
This should also help with recruiting for the entire BIG10. Being able to display your talent in the 2nd largest market in the nation will be a great tool.
2024 cant get here soon enough!